JB Coastal Media

JB Coastal Media is a social media management brand focused on helping small businesses show up consistently online—without the overwhelm. Founded by Jessie Busson, the business centers on simplicity, alignment, and genuine connection.

The goal of this project was to create a digital presence that felt approachable, trustworthy, and reflective of her calm, supportive approach to social media strategy.

The Challenge

Jessie had a clear vision:
She didn’t want a loud, over-marketed “agency” website.

She needed something that felt:

  • Personal, not corporate

  • Clear, not overwhelming

  • Supportive, not salesy

The challenge was translating an intangible feeling—ease, trust, and clarity—into a structured, conversion-focused website.

Logo for JB Coastal Media with a circular emblem, initials JB in the center, and the company name around the bottom edge.
Round logo with the letters 'JB' in white on a dark blue background.
The logo of JB Coastal Media, featuring a navy blue circle with the letters 'JB' in white inside and the words 'Coastal Media' in navy blue to the right.
Logo for JB Coastal Media featuring a navy blue circle with white initials 'JB' and the text 'COASTAL MEDIA' in navy blue.
Business cards for Coastal Media and Jessie Busson with contact information and a QR code, placed on a light wooden surface with a pen and paper clips nearby.
Four infographic panels with icons and text outlining steps: discovery call, custom strategy, ongoing engagement, and monthly check-ins.
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