About me

Kevin Watson

Watson

Kevin

A man with sunglasses, a beard, and a shaved head looking out from a tall observation tower with a city view and a wire mesh fence.

Multidisciplinary design and brand strategy for businesses and nonprofits looking to communicate clearly and show up with confidence. Visual identities, websites, and cohesive brand systems designed to look good—and work hard.

With over a decade of experience across branding, digital design, and storytelling, I bring strategy and creativity together through a collaborative, thoughtful process—focused on clarity, consistency, and momentum.

Experience across branding, digital design, and storytelling has been built over time—learning what matters, letting go of what doesn’t, and evolving with each new chapter. That journey informs an approach rooted in clarity, resilience, and thoughtful design that supports meaningful, long-term progress.

10+ years of
design experience

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Dove Award nominee
for Graphic Design

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Experience across brands and startups

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Skills & Expertise

Brand Strategy & Identity

Brand Positioning & Messaging Expert
Visual Identity Systems Expert
Logo Design & Refinement Expert
Brand Guidelines (Full Systems) Expert
Brand Refinement & Evolution Expert
Brand Language Development Expert

Web Design

Squarespace 7.1 Design + Build Expert
Information Architecture (Site Structure) Expert
Brand-Aligned Web Design Expert
Responsive Design Systems Expert
Custom CSS (Animations, Hover States, polish) Proficient
SEO Foundations (Titles, Metas, On-Page) Proficient

Social Media & Content Systems

Social Templates + Reusable Systems Expert
Carousel Design + Storytelling Expert
Campaign Creative Direction Expert
Brand Consistency Across Channels Expert

Visual Design & Production

Print Design (Posters, Flyers, Collateral) Expert
Email Design Expert
Illustration + Icon Design Expert
Presentation / Pitch Deck Design Expert

Tools

Adobe Illustrator Expert
Photoshop Expert
InDesign Expert
Figma Proficient
Squarespace 7.1 Expert
Midjourney / Firefly / Ideogram Proficient
Canva Expert
PowerPoint / Google Slides Proficient

Nexus Narrative is a branding and digital design studio working with small businesses, nonprofits, and community-driven organizations. I help teams clarify their message through thoughtful brand identity, web design, and visual systems that feel intentional, functional, and human.