Brand Identity

Web Design

Nonprofits

Small Businesses

Connection

Serving Globally

Creative Direction

Landing Pages

Momentum

Clarity

Brand Identity — Web Design — Nonprofits — Small Businesses — Connection — Serving Globally — Creative Direction — Landing Pages — Momentum — Clarity —

Illustration of a man with glasses and a beard sitting at a desk, working on a computer with a large screen displaying colorful charts and text, next to a potted plant.
Three white circles of varying sizes on a black background.

Kevin Watson

About me

Raised in Sacramento, I fell in love with art early on. Graphic design wasn’t something I chased at first—it found me. And once it did, it stuck.

I honed my skills in San Luis Obispo, where I began to understand how design shapes stories, brands, and experiences.

I’m drawn to timelessness—old classic films, hip-hop, the effortless presence of Audrey Hepburn. I design from instinct as much as skill, guided by intuition, empathy, and a belief that the best work doesn’t just communicate—it connects.

Multidisciplinary design and brand strategy for businesses and nonprofits looking to communicate clearly and show up with confidence. Visual identities, websites, and cohesive brand systems designed to look good—and work hard.

More than
just design.

The way I think, what I’m drawn to, and how I see the world all shape the work.

From intuition and empathy to culture, story, and structure—these influences come together to create brands that feel clear, intentional, and deeply connected.

Faith

Aquarius

Hip-Hop

Classic Hollywood

ENFP

Intuitive

Graphic with black and white arrows connecting Skills on the left to Expertise on the right, against a dark background.

Brand Strategy & Identity

Brand Positioning & Messaging Expert
Visual Identity Systems Expert
Logo Design & Refinement Expert
Brand Guidelines (Full Systems) Expert
Brand Refinement & Evolution Expert
Brand Language Development Expert

Web Design

Squarespace 7.1 Design + Build Expert
Information Architecture (Site Structure) Expert
Brand-Aligned Web Design Expert
Responsive Design Systems Expert
Custom CSS (Animations, Hover States, polish) Proficient
SEO Foundations (Titles, Metas, On-Page) Proficient

Social Media & Content Systems

Social Templates + Reusable Systems Expert
Carousel Design + Storytelling Expert
Campaign Creative Direction Expert
Brand Consistency Across Channels Expert

Visual Design & Production

Print Design (Posters, Flyers, Collateral) Expert
Email Design Expert
Illustration + Icon Design Expert
Presentation / Pitch Deck Design Expert

Tools

Adobe Illustrator Expert
Photoshop Expert
InDesign Expert
Figma Proficient
Squarespace 7.1 Expert
Midjourney / Firefly / Ideogram Proficient
Canva Expert
PowerPoint / Google Slides Proficient

Nexus Narrative is a branding and digital design studio working with small businesses, nonprofits, and community-driven organizations. I help teams clarify their message through thoughtful brand identity, web design, and visual systems that feel intentional, functional, and human.