Red Cross H+LP Campaign

H+LP reframes the word HELP by removing what’s missing—and showing who is affected.

The absent “E” becomes a visual gap filled by children from underserved communities in Africa, representing urgent, unmet needs. The Red Cross symbol steps in to complete the word, reinforcing its role as the organization that fills the gap with action, aid, and hope.

A simple typographic shift becomes a powerful call to act.